Guiding you to thrive with
Strategic Brand Planning
A clear path forward for your brand, your team, and your future.
Strategic planning doesn’t have to feel heavy, overwhelming, or disconnected from the day-to-day. When done well, it brings clarity, alignment, and direction to your entire organization.
At Guide, we use our Thriving Brand Method to help teams see the big picture, understand where they are, and chart a path forward that is achievable and exciting.
Whether you need a quick reset, a full team retreat, or support turning strategy into action, we meet you where you’re at, and help you move forward with confidence.
Who Is Strategic Brand Planning For?
Not for Profits
Ready to refocus
We help you reconnect with your mission, clarify your priorities, and align your team around what matters most, so your impact grows with intention and direction.
Organizations
Ready to reinvent
Whether you’re entering a new chapter or expanding your reach, we help you gain clarity, strengthen your programs, and build a strategy that supports your community and your capacity.
Businesses
Ready to revitalize
Whats included in our sessions
Strategic planning shouldn’t feel overwhelming.
We make the experience engaging, energizing, and enjoyable.
Clear Plan for the Path Forward
Gain clarity from above the trees. We help you see the big picture so you can map your path with confidence.
Team Skills & Alignment
Your team becomes aligned, equipped, and trained to carry out the plan effectively and efficiently.
Ongoing Support
Implementation often leads to questions; we guide you through each stage so your goals don’t get lost along the way.
Every booking you get 10%, we gift 10%
Book before Jan 30 and get 10% off.
We also give an additional 10% to a non-profit of your choice.
Discount
+
Donation
Strategic Brand Planning Options
01
Strategic Planning Sprint
A fast-paced, high-clarity session designed for leaders who need direction now.
Strategy Session only.
02
Thriving Brand Retreat
A full two-day strategic planning retreat for deep alignment, clarity, and team engagement.
Strategy Sessions + Strategic Plan.
We make it simple and handle all the details
The space, the materials, and everything you need for productive sessions.
Come ready to think, reflect, and plan.
You’ll receive:
• A recording of your session
• A customized strategic plan
• A clear roadmap for the months ahead
• Practical next steps and priorities
Meet the facilitators
Hannah Wheeler
Strategy Guide
Partner, Brand Consultant, Strategist, Designer & Trainer, Guide Brand Consultancy
12 years in brand strategy & brand identity & packaging design
9 years leading a branding agency in Saskatoon, SK, Guide (formerly Zap)
7 years of speaking and workshopping for membership patrons in economic development
5 years as a brand-building educator
Approachable and comfortable tone, with subject matter that is purposeful and results-focused. Her style is to the point and informative. Participants come away with more than expected.
Hannah Wheeler doesn’t just build brands—she builds belief systems. As co-founder of Guide Brand Consultancy, she helps visionary leaders chart bold new paths, cutting through the noise to uncover the truth at the heart of their business. Her work is part compass, part catalyst—designed to lead brands and their people on a path to thrive.
With roots in design and a mind wired for strategy, Hannah is known for asking the kind of questions that stop you in your tracks—the ones that shift perspective, unlock direction, and light the way forward. She’s guided startups through uncharted territory, helped changemakers reimagine their brand story, and led legacy organizations to rediscover their sense of purpose—all with curiosity, compassion, and a knack for making complex ideas feel refreshingly human.
To Hannah, branding isn’t just a destination—it’s a daring journey. And she’s the kind of guide you want by your side when the path gets steep, the map runs out, and it’s time to trust your vision.
Donovan Wheeler
Implementation Guide
Partner, Implementation Consultant, Strategist, Website Designer & Trainer, Guide Brand Consultancy
12 years in website development & marketing systems
9 years leading a branding agency in Saskatoon, SK, Guide (formerly Zap)
5 years as a brand-building educator
Approachable and calming. His style is to the point and focused. Participants come away with the confidence they need to implement their plan.
Donovan “DJ” Wheeler doesn’t just build websites—he builds the systems that move brands forward.
As co-founder of Guide, DJ leads implementation strategy and digital experience, combining creativity with precision to bring big ideas to life online. With a background in design and a mind for systems thinking, he ensures every touchpoint—from backend workflows to front-end design—works seamlessly and strategically.
Known for his calm, solutions-first approach, DJ helps teams streamline their operations, elevate their online presence, and bring clarity to complex builds. Whether he’s designing a responsive website or mapping out a scalable process, DJ’s focus is always on helping brands grow with intention.
Our Signature method
The Thriving Brand Method
Our process is built on our Thriving Brand Method, a four-part framework that helps brands plan with purpose and move with intention. Each session uncovers what matters most, aligns your team around a shared direction, and gives you the practical steps to grow with confidence.
01
Brand
Become clear on who you are, what you do and who you’re for.
02
Systems
Dive deep to establish the systems that will support your growth.
03
Growth
Capture the attention of your people in an authentic way and steadily grow.
04
Momentum
Become hyper-focused and implement strategies to accelerate toward your goal.
Have questions?
What our clients say
"Throughout the process, we felt confident in Guide's ability to capture the essence of the cluster and were very pleased with the results."
"We've worked with Guide on our last four Annual Reports, and they've done a fantastic job on the design work. The reports have been recognized with international and regional awards."
"The CEO is impressed, and that almost "never happens! Thanks for all your hard work."
"I am way beyond thrilled to give a 100/10 kinda rating."
"They blew me away with what they came up with"
"The team at Guide is amazing. They are professional, creative, supportive, and developed a beautiful brand for us."