Marketing Services
Fractional marketing to create sustainable growth and equip you for the future
We work alongside your leadership and marketing team to create the strategy, structure, and campaigns that turn ideas into focused action and consistent growth.
We understand how difficult it is to keep marketing moving without clear direction or enough capacity.
- You have plenty of ideas, but it is difficult to know which ones to prioritize.
- Marketing gets pushed aside when other responsibilities take over.
- Your team is busy creating, but progress still feels inconsistent.
- Different channels are not always working toward the same goal.
- Contractors and partners need more direction than you have time to provide.
- You know marketing could create more opportunities with the right strategy behind it.
Let's bring clear direction and steady progress to your marketing.
We connect your business goals to a focused strategy, lead the work forward, and give your team the support needed to market consistently.
Clear
Direction
Know what to focus on, what to do next, and how it supports your goals.
Consistent Progress
Keep the right campaigns, projects, and priorities moving forward.
More
Capacity
Gain experienced support without carrying every marketing detail yourself.
Stronger
Results
Turn focused marketing into greater visibility, opportunities, and growth.
How we support your marketing
Marketing Strategy & Direction
We connect your business goals to a clear marketing direction, helping you identify the audiences, messages, channels, and priorities to focus on.
- Marketing strategy and planning
- Audience and market direction
- Positioning and key messages
- Channel and content strategy
- Campaign priorities
- Marketing budgets and goals
- Measurement and optimization
Marketing Leadership
Turn your strategy into a recognizable visual and verbal experience.
- Ongoing strategic guidance
- Marketing planning meetings
- Team leadership and support
- Decision-making support
- Partner and vendor coordination
- Project and campaign oversight
- Marketing accountability
Campaign Strategy & Implementation
We develop focused campaigns that bring your brand to life, communicate your value, and create opportunities for growth.
- Campaign concepts and planning
- Messaging and creative direction
- Launch and rollout plans
- Campaign design and development
- Landing pages and lead capture
- Email campaigns
- Sales and promotional materials
Marketing Systems
We create the structure, tools, and processes that make marketing easier to manage and more consistent over time.
- Marketing calendars
- Campaign workflows
- Content planning systems
- Email marketing systems
- Lead management processes
- Reporting and measurement tools
- Team training and documentation
Search Engine Marketing
We help your business appear when people are actively searching for the services, products, and expertise you provide.
- Search and keyword strategy
- Search engine optimization
- Google Ads campaign planning
- Local search optimization
- Website content recommendations
- Search performance reporting
- Ongoing testing and improvement
Content Marketing
We create useful, focused content that strengthens your brand, builds trust, and helps the right people understand the value you provide.
- Content strategy and planning
- Website and landing page content
- Articles and thought leadership
- Email marketing
- Lead-generation assets
- Content review and optimization
Our process
Step 01
Marketing Strategy & Roadmap
We begin with a focused strategy engagement that connects your business goals, brand, audience, and opportunities to a clear marketing direction.
The result is a practical roadmap that defines what to focus on, how to move forward, and where Guide can provide the greatest support.
Step 02
We lead your marketing
With the roadmap in place, we step in as an extension of your team.
We build the plan, manage the calendar, guide campaigns, and keep your marketing moving forward. You stay connected to the direction while we lead the day-to-day marketing.
Step 03
Set your team up for success
As we move your marketing forward, we also put the right tools, systems, and processes in place.
When you are ready to grow your internal team, they have a clear structure to step into and a strong foundation to build from.
How we work together
01
Marketing Strategy & Roadmap
A focused strategy engagement for organizations that need greater clarity before investing more time or budget into marketing.
We begin by understanding your business goals, audiences, offers, current marketing, and internal capabilities. From there, we identify the strongest opportunities and create a clear roadmap for moving forward.
Includes:
- 3–4 week engagement
- Leadership discovery session
- Review of current marketing, brand, offers, systems, and resources
- Marketing strategy and priorities
- 90-day implementation roadmap
- Final presentation and planning session
- One follow-up meeting after 30 days
You leave with practical direction your team can implement internally, with Guide, or with other specialized partners.
Starting at: $7,497 + tax
02
Monthly Marketing
Once we have a clear roadmap established, we provide experienced marketing leadership and hands-on support to keep your priorities moving forward.
We work as an extension of your team to plan, lead, and implement the marketing initiatives that support your business goals.
Your partnership may include:
- Monthly marketing strategy and planning
- Campaign development and implementation
- Messaging and creative direction
- Email, landing page, and sales material support
- Marketing material design support
- Website design & update support
- Guidance for your internal team
- Coordination of specialized partners
- Regular progress and priority reviews
Every partnership is shaped around your goals, internal resources, and the level of support your team needs.
Average package: $4,997 + tax/month
03
Marketing Support
Turn the marketing tasks that keep getting pushed back into completed work.
Marketing Support gives you a flexible block of hours for hands-on support for the projects, updates, and systems your team is ready to move forward.
We begin by organizing your list, setting priorities, and working through the items that will make the greatest difference.
Items we can help with:
- Website and landing page updates
- Email marketing setup
- Marketing materials like brochures, trade show displays and banners
- Campaign and sales materials
- Content updates
- Templates and brand assets
- CRM and lead-management support
It is a practical option for business owners balancing too many responsibilities or marketing teams that need extra capacity. When ongoing support makes sense, the package can transition into a monthly marketing partnership.
Average package: $4,997 + tax
Helping your business be visible, connect and grow
How our marketing services can help your business
What our clients say
"Throughout the process, we felt confident in Guide's ability to capture the essence of the cluster and were very pleased with the results."
"We've worked with Guide on our last four Annual Reports, and they've done a fantastic job on the design work. The reports have been recognized with international and regional awards."
"The CEO is impressed, and that almost "never happens! Thanks for all your hard work."
"I am way beyond thrilled to give a 100/10 kinda rating."
"They blew me away with what they came up with"
"The team at Guide is amazing. They are professional, creative, supportive, and developed a beautiful brand for us."
Ready to get started?
Whether you need a focused strategy, experienced marketing leadership, or a partner to help carry the work forward, we’ll build the direction and structure your team needs to thrive.