Over the past decade, we’ve specialized in transforming brands in the agriculture industry, from organizations, producers and processors to consumer-ready products.
10 years working in the Agriculture & CPG Industry
CPG for Food Producers & Processors
Building brands that secure distribution and consumer trust.
Grocery & Retail
Packaging and brand systems designed to stand out on shelf
Agriculture
Branding that connects deeply with community and sustainability values.
Organizations
Helping industry groups and Indigenous organizations create brands that thrive.
Supporting companies of all sizes
Seed
You have a product, an idea, or early traction, but you need clarity before investing heavily in packaging, production, or retail.
We help you build a strong foundation so you launch with confidence, not guesswork.
Growing
You’re selling at markets, online, or in local retail and ready for the next level.
We help you refine positioning, strengthen packaging and messaging, and prepare for broader distribution.
Established
You’re expanding into new regions, retailers, or product lines and need systems that support growth without chaos.
We help unify your brand, sharpen your market presence, and ensure your growth stays strategic and sustainable
Have a project you would like to discuss?
What we've seen brands need to thrive
Be Different
In a crowded market, blending in is the fastest way to be overlooked. Standing out is not about being louder. It is about being meaningfully different.
Be Specific
Trying to appeal to everyone makes it harder for the right people to recognize you. Growth comes from solving a clear problem for a clearly defined audience.
Communicate Clearly
You only have seconds to capture attention on packaging, online, or in store. If people do not quickly understand what your product is, who it is for, and why it matters, they move on.
Be in the Right Places
Growth is not about being everywhere. It is about being where your customers already shop and discover new products. Physical stores, online platforms, and local channels all matter, but only if they align with your audience.
Have a Clear Plan
Without a roadmap, it is easy to get stuck reacting instead of moving forward intentionally. A clear plan helps you prioritize what matters most and avoid wasting time and resources.
Keep Moving Forward
Momentum comes from action, not perfection.
Successful brands test, learn, adjust, and keep going.
How we help businesses thrive
01
Branding
Build a brand that clearly communicates who you are, what you offer, and why it matters. We help you define your positioning, messaging, and visual identity so customers recognize you, trust you, and remember you.
02
Packaging Design
Turn your product into something people pick up, understand, and want to buy. From naming to compliant labels and shelf-ready design, we create packaging that stands out while meeting retail requirements.
03
Website Design
Create a website that works as your digital storefront, not just an online brochure. We design clear, modern sites that communicate value quickly, build credibility, and guide visitors toward action.
04
Marketing & Sales Strategy
05
Marketing & Sales Training
Build the confidence and skills to promote and sell your product effectively. Our workshops and programs give you practical tools, scripts, and systems you can use immediately.
06
Ongoing Support Membership & Connector
Stay supported as you grow.
Our membership provides ongoing mentorship, resources, and accountability, while the Goods Connector helps customers and retailers discover your products and where to buy them.
01
Branding
Your brand is more than a logo. It is how customers recognize you, trust you, and choose you over competitors.
We develop the strategy, visuals, and messaging that position your product clearly in crowded categories.
Brand Strategy
- Positioning and differentiation
- Target audience clarity
- Competitive landscape insights
- Brand story and purpose
- Retail readiness guidance
Brand Visual Identity
- Logo system
- Colour palette and typography
- Graphic elements and icons
- Packaging alignment
- Brand style guide
Brand Verbal Identity
- Messaging framework
- Tone of voice
- Taglines and key phrases
- Product descriptions
- Website and marketing copy direction
Have questions about branding for your company?
02
Packaging Design
In CPG, packaging is often your only salesperson. It must attract attention, communicate clearly, and meet regulatory requirements.
We design packaging that balances beauty, clarity, and compliance.
Product Strategy
- Competitor research
- Differentiation strategy
- In-store placement review
- Positioning
- Naming & tagline
- Messaging
Packaging & Label Design
- Custom design on stand up pouches, beverage containers, pillow pack, labels and more.
- Core icons and product communication
- Canadian compliance
- Multi-language translations
In-store Display Design
- Shelf display packaging
- Store aisle pop-up design
- Shipping packaging design
Eligible CPG and agriculture companies may access up to $20,000 through the Product Development Program to support product and packaging development.
If you’re planning a packaging project, this funding could help move it forward.
Have questions about packaging design for your company?
03
Website Design
Your website should do more than look good. It should help buyers, retailers, and customers quickly understand what you sell and why it matters.
Website & Systems Strategy
- Clear navigation and product hierarchy
- Messaging aligned with packaging and brand
- Conversion-focused layouts
- Strategic lead magnet development
- Marketing system strategy and setup
Design & Development
- Custom design
- Mobile optimization
- Speed and performance improvements
- Builder-based systems for easy updates
E-commerce
- Product page templates
- Payment and shipping setup
- Tax setup
- Marketing system integration
- Upsells, downsells and cross-sells setup
- Loyalty program setup
Have questions about website design for your company?
04
Marketing & Sales Strategy
Create a clear path to visibility and revenue
Many brands try to do everything at once. We help you focus on what will actually move the needle.
Marketing Strategy
- Ideal customer definition
- Channel prioritization
- Pricing and positioning guidance
- Launch or expansion planning
Sales Strategy
- Buyer readiness preparation
- Sales materials guidance
- Outreach planning
- Channel growth roadmap
Roadmap
- Step-by-step action plan to make your strategies a reality
The AgriMarketing Program — Market Diversification for Small and Medium-Sized Enterprises provides non-repayable funding to help Canadian agri-food businesses expand into new domestic and international markets. The program supports activities such as market research, trade missions, marketing strategies, and promotional initiatives, covering up to 70% of eligible project costs (typically up to $100,000 per project). Its goal is to reduce reliance on traditional markets, increase exports, and strengthen long-term competitiveness in high-growth regions.
Have questions about marketing
& sales strategy for your company?
05
Marketing & Sales Training
Equip founders and teams to execute with confidence
Strategy only works when people know how to implement it. We provide practical training tailored to product-based businesses.
Marketing Training
- Content planning
- Brand communication
- Customer engagement
- Campaign planning
Sales Training
- Retail outreach preparation
- Buyer conversations
- Follow-up systems
- Relationship building
Implementation Support
- Templates and tools
- Practical exercises
- Real-world scenarios
- Q&A guidance
Have questions about marketing
& sales training for your company?
06
Mentorship, Community & Connector
Stay supported as you grow
Growth is not a one-time event. It requires consistency, accountability, and access to the right people and resources.
Membership Support
- Monthly group guidance sessions
- Tools, templates, and implementation resources
- Ongoing learning and accountability
- Member discounts on services and training
Goods Connector Directory & Community
- Public listing to help customers find your products
- Connections with retailers and other producers
- Direct messaging between members
- Networking events and meet-ups
- Increased visibility without managing it alone
Be among the first producers and retailers featured on Canada’s new discovery platform for local goods. Early members receive priority placement, launch exposure, and insider updates.
Have questions about our membership or connector?
CPG & Agriculture Clients we’ve worked with
What can you expect?
Clear path to help you reach your goals
Brand that captures the essence of your company and the hearts of your customers
Packaging that gets you on and off the shelf
Confidence and tools to market your brand
Systems set up to support your growth
Support to help you stay on track
What our clients say
"Throughout the process, we felt confident in Guide's ability to capture the essence of the cluster and were very pleased with the results."
"The CEO is impressed, and that almost "never happens! Thanks for all your hard work."
"I am way beyond thrilled to give a 100/10 kinda rating."
"They blew me away with what they came up with"
"The team at Guide is amazing. They are professional, creative, supportive, and developed a beautiful brand for us."
Contact us if you have questions
Option 1. Book a meeting
Book a meeting with our team. Use the Google calendar below to book your spot.Option 2. Send us an email
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