About Guide
Our vision is to empower brands with the clarity, tools, and direction they need to thrive. We believe true success comes not just from growth, but from the ability to sustain and navigate it independently. That’s why we’re more than just consultants—we’re guides, equipping businesses to confidently lead their own journey.
Guiding Brands to Thrive
Video credit: Innovation Saskatchewan
Location
Located in the heart of innovation.
Our office is located on the University of Saskatchewan campus, inside of Innovation Saskatchewan. Guide’s vision aligns with the University’s mandate to support innovative companies and we have the privilege to be located in an incredible space called Collider. Collider is a hybrid workspace with private offices as well as co-working spaces to help scale business with office space flexibility. Guide is inspired and energized from the community of incredible businesses we interact with daily.
Meet the founders
A powerful vision to unlock your potential and live your purpose
In 2017, Hannah and DJ left their well-paying jobs to risk it all and start a branding studio. People said it’s impossible to do this in Saskatchewan. But the drive to fulfill our purpose overcame any lingering doubt. Fast forward 8 years and we’ve become a brand consultancy and studio, serving clients across Canada.
It was far from easy, and now we want to empower entrepreneurs, leaders, and teams to overcome obstacles and align with a shared vision to fulfill their purpose.
Hannah Wheeler | Co-founder
Brand & Culture Guide
Hannah Wheeler doesn’t just build brands—she builds belief systems. As co-founder of Guide Brand Consultancy, she helps visionary leaders chart bold new paths, cutting through the noise to uncover the truth at the heart of their business. Her work is part compass, part catalyst—designed to lead brands and their people on a path to thrive.
With roots in design and a mind wired for strategy, Hannah is known for asking the kind of questions that stop you in your tracks—the ones that shift perspective, unlock direction, and light the way forward. She’s guided startups through uncharted territory, helped changemakers reimagine their brand story, and led legacy organizations to rediscover their sense of purpose—all with curiosity, compassion, and a knack for making complex ideas feel refreshingly human.
To Hannah, branding isn’t just a destination—it’s a daring journey. And she’s the kind of guide you want by your side when the path gets steep, the map runs out, and it’s time to trust your vision.
Donovan Wheeler | Co-founder
Brand Systems & Team Building Guide
Donovan “DJ” Wheeler doesn’t just build websites—he builds the systems that move brands forward.
As co-founder of Guide, DJ leads implementation strategy and digital experience, combining creativity with precision to bring big ideas to life online. With a background in design and a mind for systems thinking, he ensures every touchpoint—from backend workflows to front-end design—works seamlessly and strategically.
Known for his calm, solutions-first approach, DJ helps teams streamline their operations, elevate their online presence, and bring clarity to complex builds. Whether he’s designing a responsive website or mapping out a scalable process, DJ’s focus is always on helping brands grow with intention.
Guiding Principles
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Navigate with Purpose
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Expand Possibility
We think beyond limits and approach every challenge with curiosity and optimism.
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Serve First
We lead with empathy, putting people at the center of everything we do.
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We Thrive Together
N
Navigate with Purpose
E
Expand Possibility
We think beyond limits and approach every challenge with curiosity and optimism.
S
Serve First
We lead with empathy, putting people at the center of everything we do.
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