Speaking
Would you like Guide to speak at your next event or lead a workshop for your organization?
Notable Engagement Formats
1 hr Session
This session will motivate, energize, and educate your audience or team. It can be a webinar, podcast, or on-location lunch-and-learn session within Saskatoon.
2 hr Workshop
Book a workshop for your organization to learn with hands-on training. We will provide workbooks and materials on a chosen topic.
1 hr Keynote
Are you looking to energize and motivate your audience? Our goal is to create a unique, engaging, memorable and value-packed experience for everyone attending your event.
Meet the Speaker
Hannah Wheeler is a strategic advisor, keynote speaker and workshop facilitator on all things brand.
Hannah Wheeler
Brand & Culture Guide
Partner, Brand Consultant, Strategist, Designer & Trainer, Guide Brand Consultancy
12 years in brand strategy & brand identity & packaging design
9 years leading a branding agency in Saskatoon, SK, Guide (formerly Zap)
7 years of speaking and workshopping for membership patrons in economic development
5 years as a brand-building educator
Approachable and comfortable tone, with subject matter that is purposeful and results-focused. Her style is to the point and informative. Participants come away with more than expected.
Hannah Wheeler doesn’t just build brands—she builds belief systems. As co-founder of Guide Brand Consultancy, she helps visionary leaders chart bold new paths, cutting through the noise to uncover the truth at the heart of their business. Her work is part compass, part catalyst—designed to lead brands and their people on a path to thrive.
With roots in design and a mind wired for strategy, Hannah is known for asking the kind of questions that stop you in your tracks—the ones that shift perspective, unlock direction, and light the way forward. She’s guided startups through uncharted territory, helped changemakers reimagine their brand story, and led legacy organizations to rediscover their sense of purpose—all with curiosity, compassion, and a knack for making complex ideas feel refreshingly human.
To Hannah, branding isn’t just a destination—it’s a daring journey. And she’s the kind of guide you want by your side when the path gets steep, the map runs out, and it’s time to trust your vision.
Signature Workshop Series
The Thriving Brand Workshop Series
In this 4-part series, we walk through the Thriving Brand Method — a proven framework for building brands with purpose, clarity, and momentum. From defining your brand’s core to mapping a clear strategy for growth and sales, each session is packed with practical insights and actionable next steps to help you lead your brand forward with confidence.
01
Brand
Clarify your brand
Become clear on who you are, what you do and who you’re for.
02
Systems
Systemize your brand
Dive deep to establish the systems that will support your growth.
03
Marketing
Grow your brand
Capture the attention of your people in an authentic way and steadily grow.
04
Sales
Accelerate your brand
Become hyper-focused and implement strategies to accelerate toward your goal.
Would you like to learn more about this series?
Other Topics
Living the Brand
Living the brand means your team becomes your strongest marketing tool by embodying your values in everything they do. This talk shows how employees can champion your brand from the inside out.
The Art of Brand Building
Master the art of brand building by creating a strategy that will help you stay consistent, creative and on-brand with every touchpoint to build a leading brand.
Personal Branding
Every founder has a unique story and experience. Learn how to craft your unique brand that will connect and resonate with your audience on a deeper level.
Packaging Design & Compliance
Learn the secrets behind buyer behaviours that make your product irresistible on the shelf (and compliant) for your ideal buyer.
Looking for something specific?
Beyond our core sessions, we also offer custom talks tailored to your unique needs. Whether you’re looking to clarify your ideal customer, map out your customer journey, refine your brand architecture, or align your internal team—we can build a session that meets you where you are.
If it’s brand-related, we’re here to help you explore it from every angle. Let us know what you're working through, and we’ll create something impactful, relevant, and actionable.
Past Engagements
- WESK
- Manitoba Ag
- FEAD
- IBDS
- OPUS
- STEP
- Advancing Women in
Ag Conference - SK Startup Workshop
- SOAR
- Canadian Bison Conference
- SK Startups
- OPUS
- Innovation Place Lunch
& Learns - Saskatoon Construction
- Awesome Program / Food Centre
- FEAD
- SREDA - Go Money Expert Panel
- SREDA - Ask an Expert
- FEAD (Female Entrepreneurs)
We developed a custom training
series for Food Entrepreneurs
Current partners
Impact for your members
Inspired
Feel inspired and confident about your next steps to grow your brand.
Actionable Next Steps
Walk away knowing exactly what to do next to grow your brand.
A Clear Roadmap
Gain a simple, strategic path to move your brand forward.
Confidence
Experience a mindset shift to make quicker and more informed decsions.
Hannah has been
sinceGuiding2017
brand builders
Event Add-on
culture / Event / Ice Breaker
Terrarium Building Activity
Starting at $65/person
Virtual / In-person (saskatoon)
Building a terrarium together is a great way to break the ice with an enjoyable activity. Throughout the workshop, the process is a great metaphor for how a brand is built and the care and attention needed to help it thrive.
What the workshop includes
All kits are inspired by nature to bring participants back to their favorite places in the world.
Fun & Relaxing
Building a terrarium is fun and relaxing experience that allows you to unwind while building something beautiful.
Essential Oil
Each theme is paired with a oil sample, turning your terrarium into a natural diffuser
Live Instructor
One of our instructors will lead you through creating your terrarium along with plant care tips
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